Game
Studio

MagicCo's game studio transformed our marketing department by creating a completely new channel to connect with customers.

We deploy immersive brand experiences on platforms like Roblox at massive scale—delivering fun, interactive environments that engage millions. Some of our games have driven 5 to 30 million visits in under a year, with players not only interacting with branded content but also wearing UGC items that extend your brand far beyond the game. Gen Z is spending more and more time in these digital spaces—especially since COVID—and platforms like Roblox (with over 60 million daily active users) and Fortnite are quickly becoming primary ways to communicate, connect, and advertise.

These aren’t just games—they're cultural venues. While in-world ads can deliver impressions, interactive experiences remain the most powerful way to teach, share, and activate your brand. And this trend isn’t slowing down—it’s the future of digital engagement.

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